I always get so giddy when I see a gorgeously styled coffee table. I think part of it is out of jealousy because I can't put anything valuable or living (flowers) on mine because the moment I do my cute little destructo baby will have it scattered all over the floor. So basically, for the time being, I will live through pretty pictures I find on the internet. There's really no right or wrong way to style a coffee table, but there are a few things you can do to make it look perfectly polished and put together.
Keep proportion and scale in mind. Try to keep it from looking to flat by adding items of differing heights. I love the height that the flowers and candles add to this.
Personalize it by adding something meaningful, or unexpected to the design. Sticking to books and flowers is totally fine and safe, but the skull adds so much interest and can be a great conversation piece.
Most importantly, what is a coffee table without fabulous books! I am sucker for great design books, I could look at them all day! Here are a few of my favorite coffee table books.